![]() ![]() Especially since this sacrifice resulted in a 10% drop in NetEase’s value on the Hong Kong Stock Exchange.Ī possible explanation therefore comes from the Financial Times, which suggests that the backlash suffered by Diablo Immortal in China is directly linked to the suspension suffered on Weibo and that this is intimately linked to a post that went viral in which mention was made of Winnie the Pooh born from the mind of AA Milne.Īccording to the reconstructions of the US newspaper, the content in question depicted a game screenshot with the question “why the bear has not yet resigned”. Officially, the company justified the maneuver with the desire to introduce “multiple optimization adjustments”, however it is difficult to believe that the brand has decided to make such a risky move towards a product that has already catalysed the contempt for a large part of the West. Diablo Immortal displeases China because of Winnie the PoohĪccording to what reported by Reuters, not only NetEase abruptly suspended the launch operation, but the video game would have been hit by a real governmental censorshipwith the Weibo channel of the title that has even been deprived of the right to post new content, a draconian solution that would be conditioned by propaganda motivations. One scandal exploded on the social Weibo it would in fact have convinced the Chinese co-developer and distributor of the title, NetEase, to postpone the launch of the product with just three days’ notice. Diablo Immortala free-to-play video game developed and distributed by Blizzard Entertainment, continues to encounter negative reactions, this time from the China.
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